The South Rotherham Rural Transport Bid to the 1999 Rural Bus Challenge competition was approved by the Department of Transport in January 2000.
The programme consists of 7 fully co-ordinated and integrated initiatives:
Dinnington Interchange - A fully accessible transport facility providing the central hub for the whole South Rotherham Rural Transport Initiative.
Quality Corridor - A Rural Quality Bus Corridor running through the centre of south Rotherham area from Worksop in Nottinghamshire to Wickersley where it will join another quality bus corridor (Rotherham - Malby) serving key employment sites.
Information - Conventional and new technology-based information dissemination on services and service promotion, in order to raise awareness of bus services and their benefits.
Rotherham Community Transport - To further develop its rural services through door-to-door, feeder, shopmobility and other unconventional modes in order to improve access to the public transport network for those most isolated and to ensure these modes become a more integral part of the network.
Bus services - New bus services to connect with rail services, tourist sites and to act as scheduled feeder services to the quality bus corridor.
Schools - Co-ordination with three existing initiatives for improving school transport in south Rotherham commencing with the pilot of the Transport Executive's SAFE (Securing A Friendly Environment) initiative at Wales High School, including Rotherham MBC's Safe Routes to Schools initiative.
Ticketing - A range of improved ticketing to facilitate longer distance travel, modal interchange and cross boundary travel for all, including those eligible for concessionary travel.
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